Irish budget airline Ryanair has expanded its Try Somewhere New travel content platform with the introduction of a new Podcast travel series. The series is aimed at enticing holidaymakers to explore new travel destinations.
Season one of the podcast comprises of three 25-minute episodes. Presented by TV host Julia Bradbury, the episodes see her reporting on popular tourist destinations throughout Europe, with episode one centered on Portugal, Spain, and Norway.
The Podcast travel series feeds into the budget airline’s efforts at producing informative travel content and video guides for all of its destinations.
Alejandra Ruiz, Senior Communications Manager, Ryanair, said, “Our Try Somewhere New platform also offers bespoke written and video travel guides, tips, and advice for travelers looking to explore the cities, islands, and regions across Ryanair’s network of destinations in Europe and beyond. Remember: don’t waste your summer indoors; get out and Try Somewhere New with Ryanair.”
The series is set to be shared on Ryanair’s social media channels and made available directly to travelers who book flights to any of the featured destinations.
The newly invigorated promotional efforts by Ryanair also include the sale of advertising space on boarding passes, announced just a few weeks ago.
Last modified: April 29, 2019