Despite the second spike that was inevitable given that it was witnessed in the U.S. and Europe, pent-up demand in India for summer travel remained buoyant as recently as early April as per conducted research surveys.
The devastation brought by the second wave will bring the hospitality industry to its knees. The sparks of optimism witnessed by drive-to destinations will experience serious headwinds due to curfews, lockdowns, and border controls announced in the last week by states such as Goa, Rajasthan, Delhi, and Maharashtra.
Savaari, the online chauffeur-driven car rental company, has launched a new campaign “Travel Begins at Home-Dekho Apna Desh” across digital platforms. The campaign encourages people to travel to India through a series of digital episodes drawing striking similarities between popular international destinations as well as lesser-known Indian ones.
In spite of the second wave of coronavirus and the subsequent effect on the leisure travel segment, people are still expecting to travel once the cases go down asserts Gaurav Aggarwal, chief executive officer and founder, Savaari Car Rentals.
“Before the second wave of cases, Savaari witnessed a near 100% recovery in demand for leisure trips. However, since the pandemic has hit us with an accelerated second wave, these leisure trips have given way to strictly emergency/essential travel across over the 2,000 cities that Savaari is present in,” he said.
People view car rentals as the safest mode of public transportation in such circumstances. Car Rentals come from a unique position, offering mobility that is of a non-shared and private nature (unlike buses, trains, and flights) as well as pan India connectivity (unlike one’s personal vehicle).
“Savaari has been instrumental in servicing customers’ travel needs during this crisis. Owing to the increase in emergency/essential travel demand, Savaari has scaled its one-way intercity cab services in over 15 lakh routes, offering door-to-door service and last-mile connectivity even to the farthest, remote corners of the country. This facilitates travel from any city to any other in India, while paying fare only for one side, as opposed to roundtrip,” Aggarwal said.
“Therefore, the objective of the campaign is to familiarize people with the hidden gems of incredible India which bear striking resemblance to popular international destinations and to boost domestic travel and tourism,” he added.
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Last modified: June 18, 2021
